Boden Winter 2011 Preview + Boden Catalogue Revolution

Boden winter preview

Well anyway here we go, lots of purples and tartan this winter at Boden. I really get a feeling Mail that Johnnie is upping the game at Boden no wonder Boden beat off competition from larger brands to win a coveted Marketing Award in the loyalty category last month.

Of course Johnnie is getting all the things right to make us covet Boden even more with each Boden Catalogue personalised to each customer, drove a near 30% uplift in response. Catalogues were addressed to customers’ first names and came with a fold-out spread unique to each person, based on his or her shopping history and “life story with the brand” and so on. Yes they don’t want you to know that.

More here for more on the latest Boden frenzy>>

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